Sushi-Sushi

The Challenge

Sushi-Sushi offers raw ingredients and everything needed for sushi restaurants. They have a wide variety of products and attend numerous festivals across the country.

They wanted a logo with a clear purpose and offered a sketch of exactly what they were looking for. After creating the logo, we continued working together, offering social media marketing—templates, social media videos, and everything needed to promote their business and help them grow in the market.

The Approach

I started with their sketch. The concept was clear: a stylized piece of sushi (nigiri/roll style) topped with fish roe, with a pair of chopsticks leaning against it. A “Rising Sun” motif (red and white) sits in the background, reinforcing the Japanese culinary theme.

For the typography, I used Anime Ace—a bold, orange, comic-style font that adds a modern and energetic feel. The name “SUSHI-SUSHI” needed to be approachable and memorable.

The color palette is vibrant and thematic:

Once the logo was locked in, we moved into social media marketing. I created templates for Instagram and Facebook—minimalist layouts with high-quality product photography of raw ingredients (seaweed salad, fresh fish, tea) set against branded backgrounds.

Then came the video content: short-form social media videos (10-30 seconds) for Reels and TikTok, focused on product preparation and appetizing food shots.

I also designed branded apparel (embroidered black aprons with the orange logo), print assets (menus and flyers), and digital assets (Facebook cover photos and profile layouts).

The Impact

Sushi-Sushi launched with a complete brand identity and a social media presence that helps them stand out at festivals and grow their market. The ongoing marketing work continues to support their business growth.