Premium Vet

The Challenge

Premium Vet is a veterinary clinic in Constanța that offers emergency services, and Andreea, the owner, has a great passion for her work.

She knew exactly what she wanted. She already had the logo drawn on paper and the colors picked out. My job was to take that hand-drawn concept and turn it into a professional, scalable brand identity.

Beyond the logo, she needed printable assets for promotion and a document folder to give to patients for keeping their pet's medical records.

The Approach

I started with Andreea's sketch. The concept was brilliant: a medical cross where the negative space forms the silhouettes of a cat and a dog facing each other. I translated her hand-drawn idea into a precise, geometric digital format using a construction grid.

The typography is clean and professional—”Premium Vet” sits above the cross in a modern sans-serif. The slogan “Din dragoste, pentru animale” (From love, for animals) curves elegantly around the bottom, completing a circular composition.

For the color palette, Andreea had already chosen: vibrant blue (#01AEF0) and natural green (#2C934E). The blue conveys trust and health, the green represents life and care. White is used for the animal silhouettes and clean backgrounds.

For the printable assets, I designed business cards, promotional flyers listing their complete veterinary services (cardiology, inhalatory anesthesia, ultrasound), and a custom document folder for patients. I added a playful background pattern of paw prints, hearts, and bones to keep it friendly and approachable.

The Impact

The logo is instantly recognizable, and the printable assets made it easy for Andreea to promote the clinic and provide a premium experience for patients.