My Mood

The Challenge

My Mood is an online clothing store with a vast inventory, and they needed more than just a logo. They wanted a complete online business setup—logo, e-commerce website, everything.

The logo had to be moody and trendy, with playful typography. They wanted something that felt like streetwear culture, not a generic fashion brand.

But the bigger challenge was setting up the entire online store from scratch. They needed help with requirements, platform selection, and making sure everything worked together.

The Approach

I started with the logo. The concept was simple but memorable: replace the “oo” in “My Mood” with a pair of sunglasses. I added a minimalist arc above to hint at a forehead or hair, giving the logo a subtle character feel.

The typography is Coiny—bold, rounded, playful. Perfect for a youthful, streetwear-inspired brand. For headlines and slogans like “Fashion for every feeling,” I used 3D-effect typography with vibrant gradients to amp up the trendy aesthetic.

For the website, I built it on WordPress because of its versatility. Dark-themed e-commerce interface, large lifestyle photography, neon gradient buttons, and a layout that's more about the vibe than a sterile shop experience.

The Impact

My Mood launched with a complete online presence that didn't look like every other clothing store. The moody, trendy branding resonated with their audience, and the WordPress setup gave them the flexibility to scale.

Since then, we've built a great partnership. We're currently working on updating the website into a new form, continuing to evolve the brand.