Lucaron

The Challenge

George was opening an industrial laundry and needed everything: a name, a logo, a website, and printable assets.

He had two specific requests. First, he wanted the business named after his two boys, Luca and Aron. Second, he wanted the logo to be colorful and playful—not the typical corporate laundry vibe. He was very specific about what elements he wanted included, and I had to make it all work together.

This is an industrial laundry, so it still needed to feel professional and trustworthy. But George wanted it to stand out, not blend in

The Approach

I started with the name: Lucaron—a fusion of Luca and Aron. Simple, memorable, and personal.

For the logo, I designed a circular badge with playful curved typography. The center features a stack of neatly folded towels in white, blue, yellow, and red. I added small bubbles and sudsy circles around the badge to give it a fresh, clean, friendly feel.

The color palette was vibrant: green and blue for the name, with yellow and red accents in the towel icon. I used navy blue and white backgrounds across different assets to keep it premium but approachable.

For the website, I built it on WordPress. Clean, service-oriented, with a hero section that says “Spălătorie Profesională” (Professional Laundry). I included dedicated sections for services, high-quality photography, and a responsive design that works on desktop and mobile.

Then came the printable assets: flyers highlighting the 7-step process (Collect, Sort, Wash, Dry, Iron, Pack, Deliver), business cards in navy blue with green and white text, and mockups for van wraps and embroidered towels.

The Impact

Lucaron launched with a complete brand identity that didn't look like every other industrial laundry. The playful, colorful branding made it memorable, while the clean website and professional assets built trust.